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    Turning 50 brings a unique beauty, but it also brings new challenges for our skin. Our life experiences are etched into every line of our face and it's in this chapter of our lives that the dedication to skincare becomes even more important. 

    The signs of aging, such as sagging and the appearance of deep wrinkles, are testament to how far you have come.

    If anti-aging skincare for mature skin is still a mystery to you, our pharmacists have recommended the 5 best face creams for 50 and over that will be essential allies in your new daily skincare routine.  

    Why should you choose creams specifically for 50+ skin?

    What sets mature skincare apart from the rest is its ability to understand and address the specific needs of this stage of life. 

    Collagen and elastin production, essential to skin firmness and elasticity, decreases over time, which leads to sagging and the appearance of wrinkles and expression lines.

    Cell renewal, a vital process that provides fresh, radiant skin, becomes slower with age, which contributes to the accumulation of dead cells on the skin's surface, making it dull and less able to resist external damages. The skin also becomes more susceptible to the formation of dark spots due to accumulated sun exposure over the years. 

    In addition to these factors, natural hydration decreases, contributing to the sensation of dry, dehydrated skin. Water loss in the skin can emphasize the appearance of wrinkles and contribute to a less smooth texture

    It's important to note that specific creams for 50+ skin don't aim to reverse time, but rather to mitigate some of these factors and enhance the beauty that comes with mature skin. 

    Face cream for mature skin: What to consider?

    When choosing a cream for mature skin, it is essential to keep in mind various ingredients that contribute to the health and vitality of the skin.

    Moisturizing and nourishing properties are key. The ideal cream should offer deep hydration, effectively combating dryness, and nourish the skin with ingredients that promote its regeneration. 

    These skincare products are available in different formats, from day creams to night creams, serums, eye/lip care and many others. 

    Key Ingredients for Rejuvenation:

    • Hyaluronic Acid: Known for its exceptional water retention capacity, hyaluronic acid provides intense hydration, giving mature skin a firmer, smoother appearance. 
    • Collagen and Elastin: These proteins are essential for skin firmness and elasticity. Including creams that stimulate the production of these components helps to combat sagging of the skin.
    • Glycolic Acid and Retinol: Gentle exfoliating agents such as glycolic acid and retinol promote cell renewal, improving skin texture and reducing the appearance of wrinkles. 
    • Niacinamide (Vitamin B3): Known for its anti-inflammatory properties and ability to reduce dark spots, niacinamide is a valuable ally in the care of mature skin. 
    • Growth Factors and Peptides: Stimulate collagen production, promoting cell regeneration and reducing the visible signs of aging
    • Glycerin: An effective humectant that attracts and retains moisture, keeping mature skin hydrated and soft. 

    By choosing an anti-aging cream that incorporates these ingredients, you are choosing a strong ally for the rejuvenation of mature skin. Each of these components plays a vital role, working together to restore and enhance your skin's natural beauty. 


    The 5 best face creams for 50+ skin

    We've now immersed ourselves in the selection of the 5 best face creams for 50+ skin. These are the meticulous choices of our pharmacists, designed to elevate the beauty care experience during this unique phase of life. 

    Each cream is a demonstration of the commitment of brands such as Filorga, Martiderm, Vichy, Lierac and Fillerina to provide deep hydration, stimulate cell regeneration and enhance skin firmness. 

    With potent ingredients such as hyaluronic acid, collagen, retinol and other rejuvenating allies, these creams promise more than a superficial transformation.

    It's time to indulge in beauty care that reflects the true essence of your skin after 50. 

    1. Day Cream: Filorga Time-Filler 5XP Cream

    Inspired by techniques from aesthetic medicine, Filorga Time-Filler 5XP cream provides a rejuvenating action on the 5 types of wrinkles of the face and neck.

    For expression wrinkles, it incorporates a tripeptide that blocks the release of acetylcholine, relaxing facial features without freezing expressions.

    For deep wrinkles, it combines a complex with encapsulated hyaluronic acid, which stimulates collagen production and fills in wrinkles.

    Surface wrinkles are treated with the smoothing properties of sea fennel, without causing irritation or photosensitization.

    Dehydration wrinkles are combated with FILORGA's NCEF complex and a botanical extract of Imperata cylindrica root, which retains water and recreates the intrinsic reserve in the epidermis.

    For neck wrinkles, TIME-FILLER 5XP uses a restructuring botanical extract, strengthening the tenascin-X protein, which contributes to firming and reorganizing the collagen and elastin fibres in the skin of the face and neck.

    Apply Filorga Time-Filler 5XP cream every morning to your face and neck, after cleansing and drying your skin thoroughly.

    Suitable for dry and normal skin, this cream will leave your skin looking younger, softer and smoother. 


    2. Night Cream: Martiderm Platinum GF Vital-Age Night Cream

    Martiderm Platinum GF Vital-Age Night Cream is a night care product that offers an intensive rejuvenating treatment.

    Suitable for mature skin, this night cream is formulated to revitalize the skin, offering deep nourishment, intense hydration and restoration of firmness and elasticity.

    Specially designed to take advantage of the natural regeneration process during the night, this cream uses essential ingredients such as Jojoba Oil for deep hydration and rich ingredients such as Macadamia Oil and Shea Butter to nourish and preserve the skin's natural moisture barrier.

    Its anti-wrinkle action, enhanced by the Epidermal Growth Factor (GF), softens fine lines and wrinkles, contributing to firmer, rejuvenated skin.

    The process of applying the cream is simple and effective: start by using the spatula to remove a small amount of the cream. Then apply it every night, distributing it evenly over the face, neck and décolleté. To ensure complete absorption, massage gently and delicately. This method provides an even application, allowing the cream to fully revitalize the skin during the night. 

    3. Serum: Vichy LiftActiv Supreme H.A. Epidermic Filler Serum

    If you're looking to significantly reduce wrinkles and expression lines, even the deepest ones, try the Vichy Liftactiv Supreme HA Epidermic Filler serum.

    This Vichy serum offers a fresh, fast-absorbing texture and contains natural ingredients that are effective in fighting skin aging.

    With a formulation of high and low molecular weight hyaluronic acid to correct wrinkles and plump the skin, it also contains Vichy volcanic water which strengthens the skin's natural defenses, while the combination of Vitamin CG and peptides works to prevent the reappearance of new signs of aging.

    Thanks to its natural ingredients, it can also be used around the eyes, reducing dark circles and crow's feet.

    Apply 2 to 3 drops of Vichy LiftActiv Supreme H.A. Epidermic Filler Serum morning and night to the palm of your hand and massage onto clean, dry face before your usual moisturizer. Gently press the applicator for a more precise dosage. 


    4. Eye Contour: Lierac Premium Eyes The Eye Cream Absolute Anti-Aging

    Lierac Premium Eyes The Eye Cream Absolute Anti-Aging is an advanced care product specially formulated to treat the multiple signs of aging in the delicate eye contour area.

    This eye cream for mature skin, inspired by regenerative medicine, addresses several common age-related concerns, including wrinkles, sagging eyelids, lack of firmness, puffiness, dark circles and dark spots.

    Its exclusive formula contains 10% Premium Cellular Complex, a Lierac patent, and Sigesbeckia Orientalis extract, with specialized action in correcting the visible signs of aging on the eye contour.

    To maximize effectiveness, the product incorporates Hyalu-3, an exclusive concentrate that provides a triple smoothing action to revitalize the skin around the eyes.

    The balm-cream texture offers a luxurious second-skin sensation and is ultra-comfortable and fragrance-free for optimal tolerance, even for sensitive skin.

    Lierac Premium Eyes The Eye Cream Absolute Anti-Aging should be applied morning and night to the skin around the eyes, previously cleansed and dried. A gentle massage is recommended, starting from the inner corner to the outer corner of the eye. This method of application is ideal for optimizing the product's benefits in caring for the delicate area around the eyes. 



    5. Intensive Treatment: Fillerina 12 Intensive Filler Grade 5, 14+14 doses

    Fillerina 12 Intensive Filler Grade 5 is the first non-invasive dermo-cosmetic skin filler for at-home use. This intensive treatment consists of 14 doses of the Densifying-Filler Gel and 14 doses of the Nourishing Film, to revitalize the layers of mature skin and specifically designed to treat wrinkles as well as specific areas of the face.

    Its formula includes 12 types of hyaluronic acid of different molecular weights, effectively filling and increasing the volume of the skin.

    With the addition of collagen and elastin molecules, it improves the density and revitalizes the elasticity of mature skin.

    Available in different filler levels ( Grade 3, Grade 4 and Grade 5), Fillerina 12 Intensive Filler Grade 5 is recommended for deep wrinkles, pronounced expression marks, severe sagging, and to increase volume in the cheekbones and lips.

    This product offers a filling effect and increased density, providing an effective treatment at home.

    The application method involves drinking two glasses of water before using the Densifying-Filler Gel, extracting 2ml with the special Applicator, applying it to the desired areas and leaving it on for 10 minutes. Avoid massaging, just "tap" the areas to avoid any traces of residue. Then apply the Nourishing Film to the face and neck.

    This treatment should be done daily for 14 days, morning or night, on previously cleansed and dried skin.

    We recommend repeating the treatment several times a year. 

    These creams are essential allies for your mature skincare journey. Each product, carefully selected by our pharmaceutical team, offers a unique approach to fighting the effects of aging, from deep wrinkles to loss of firmness. With innovative ingredients and specialized formulas, these creams promote not only cosmetic function, but also skin health, restoring vitality and radiance.

    Incorporate this cocktail of suggestions into your daily skincare routine and you'll see that you can celebrate the beauty that blossoms with maturity, guaranteeing radiant, resilient skin even after the age of 50.